Welcome to our second, new format, newsletter. If you missed the last one you can read it here. This month we start our staff profile section. What better way to start than one of the "behind the scenes" boys. Dave Holbery. 

Well, it's been some time since you heard from us! We haven’t gone anywhere but we have been very busy in stores. The good news is the newsletter will be back on a monthly basis, rather than the old weekly basis. This will give us more time for articles, monthly specials, staff profiles, product reviews and anything else fishing related!

Customers Ivor and Nick Owen recently travelled to partake in Alan Philliskirk's fly & sportfishing charter in Weipa, Queensland, and had nothing but praise for the operation. Guide Jason Owens...

Mark & Andre Pagano went on a three day fishing expedition to Shark Bay. Dirk Hartog Island was on their “to do” list and it didn’t disappoint. They explored the island in hope of some ...

Fishing is firing particularly on the Swan River. Bluewater Morley sponsored angler Shane Owens took some of our new Strada lures out for a test run on Saturday and scored ten legal bream for his efforts, with six of them on the Strada Aife 50....

Black bream have been good in the middle to upper parts of the Swan River. Enticing these fish with lures is still working a treat. Tailor are starting to make an appearance more regularly in the lower parts. Expect a couple of good mulloway...